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Betwin has evolved and given birth to CREATIVE BY, a resolutely Hip Fashion universe, for accessible fashion by lifestyle labels.
Two emerging trends: neo-romantic Belgian fashion, with its « real » attitude, lifestyle approach, "Ladurée" pastel colours combined with warm tones, layers, crinkled materials, transparency, fine knits and linen. LES GENS, MAIS IL EST OU LE SOLEIL?, SANDWICH, MES SOEURS ET MOI, STUDIO Z, LINO FACTORY, MELVIN And Hispanic fashion, a style inspired by the mythical Spanish label CUSTO BARCELONA, where prints and bright, acidic colours reign. Casual chic inspired by streetwear with message T-shirts, colourful prints, layers and knits. AUTHENTIC SIDECAR, ALDO MARTIN'S, DIKTON'S, PARAMITA, VILAGALLO, YERSE... And the indispensable, creative casual French labels: BETTY BOOM, CHEYENNE, COTTONADE, CREA CONCEPT, ECRU, EVA KAYAN, FLEUR DE SEL, GARELLA, INDIES, HELENA SOREL, INES DE LA FRESSANGE,... THE NEW LABELS > Atmosphère’s, the sector anticipating the fashion trends, unites the cream of international creation. Avant-garde and renowned, confirmed designers and labels showcased in a pure, aesthetic mode. This season : WEIS, THE POSTZ’BRAULEIN STORY, MILLEROSTOCK, SOSHAN, KIILERICH, BLACK NOIR, MAKEZENZ « The Danish « New Generation » with the magazine DANSK A drastic selection of cutting-edge, avant-gardist designers chosen by the magazine: Annhagen, By Malene Birger, Baum und Pferdgarten, Sand, Jens Laugesen, Selected Femme, Peter Jensen, Henrik Vibskov, Rützou, Stine Goya and Won Hundred. ON/OFF English electricity The extremely cutting-edge trade fair, ON/OFF will be presenting the new generation of English designers at PRET A PORTER PARIS® for the second time. ON/OFF is the hip event which put the LONDON FASHION WEEK back on the agendas of international press and buyers, reducing the gulf existing between the designers ON the calendar and those OFF it. Created in 2003, ON/OFF is considered as the driving force of British fashion. > Shibuya@paris Cultural, Creative Energy The 5th session of PRÊT À PORTER PARIS®' Street Fashion universe. Eclectic, urban fashion with distinct centres for extra visibility. New clothes and accessory labels: SUSAN BIJL, BIBI CHEMINITZ, JB CLASSIC, BOX FRESH The international itinerant exhibition "UNTITLED". After Barcelona, Amsterdam, Boschum, Berlin. the international « street culture » exhibition lands at SHIBUYA: exclusive collaborations and thematic « street arts » collections by the hippest actors of this universe, with music, photography and fashion accessories. > THE BOX, Hight Fantasy New temple of the accessory with its showcase-space dressed all in black, THE BOX presents performing labels. Stands and corners are staged in the manner of an applied arts exhibition whose circuit functions like a shopping guide to better identify all the different trends. 30 new labels have joined this High Fantasy sector: CORPUS CHRISTI, PERLE DE NOA, HELENE ZUBELDIA, BRONTIBAY PARIS, KJACQUES, REPETTO, KARINE DUPONT LUXE, JEROME DREYFUSS, AVRIL GAU, BA&SH, GASPARD YURKIEVICH… Our favourites: ETTE, HANKA_IN, LUCAS&JULIETTE, MARINE DE DIESBACH, AS29… > SO ETHIC, Cool & Committed PRÊT À PORTER PARIS® is the only professional trade fair offering a major place to ethical fashion with SO ETHIC, emerging as the meeting place of cool, organic fashion, uniting three requirements: fair trade, recycling and the organic. From the 20 labels presented in February 2006, it has grown to 80 for the September 2008 session, including a wave of Scandinavian and Korean designers, and everyone of them subscribing to the principles laid down by the ethical fashion chart. Ethical fashion is not only becoming more democratic but also increasingly « fashion ». The Environmental Justice Foundation (EJF) is a leading an international campaign called "Pick Your Cotton Carefully" to address the human rights and environmental abuses in cotton production. To support the campaign leading lights of brit fashion Giles Deacon, Allegra Hicks, John Rocha and Zandra Rhodes are designing exclusive prints for a collection of ethic t-shirts produced on organic and fairly traded cotton and printed with organic certified inks. All proceeds from the t-shirts will go to support EJF, who are working to stop child labour in cotton production. So far over 20 supermodels including Lily Cole and Coco Rocha have joined the campaign by being photographed in the exclusive t-shirts. Committed with the DESIGNERS AGAINST AIDS (DAA) The benefit association Beauty Without Irony was founded in 2004 to convey the HIV/AIDS virus prevention message through the international general public media. Creation of a campaign / collection "Fashion Against AIDS" in organic cotton for H&M in collaboration with major fashion and music talents such as Katharine Hamnett (who proposed the slogan USE A CONDOM), Rihanna, Timbaland, Chics on Speed, Henrik Vibskov, etc and « Sold Out ». A must to discover is the new collection in organic / fair trade cotton and a mindblowing photo exhibition. The new labels: 
WILDLIFEWORKS
A colourful, quality, up to the minute collection using organic poplin, hemp and silk. A label with a new « conservation by the consumer » approach: capture the power of global consumption and create innovative solutions which mirror the values of Sustainable Development, so as to conserve the diversity of the species and nature. Their first « fair trade-eco-factory » has already been created in Kenya. Camilla Norrback Camilla Norrback holds a major place amongst the Prêt-à-Porter's eco labels. Since its creation in 1999, the Swedish label has been committed to creating garments from the highest quality ecological materials available without ever having compromised its creation nor its freedom of expression. « Eco-Luxury », the values of Sustainable Development and ecology coupled with opulent materials form the backbone of this label already sold in 14 countries worldwide in outlets such as Beams in Japan, Kaight NYC and Plagg in Paris. Rodnik Garments which simply walk out at Barneys and Selfridges. Liv Tyler and Scarlett Johansson plus an impressive list of the English aristocracy, including the Duchess of York, are counted amongst the clients of this young English duo who doesn't do things like everyone else. An organic cotton collection for Topshop, a mini world tour and a four-title CD were on its agenda for 2008. Rodnik is not only a "top fasion" eco label, but also a rock group featuring Peaches Geldorf, the daughter of Bob Geldorf and Paula Yates. Their catwalk shows during the London Fashion Week are always much awaited. and they learnt it all along the way. EXPLOSION DE MODES/ FASHION EXPLOSION THE EFFERVESCENCE OF BRITISH ECCENTRICITY ESTHETICA INTERNATIONAL @ So Ethic Auction - MINNIE by 80 creators : Press report, Click here Plus all the other universes in the heart of fashion: SO SWEET, ADRESSE PREMIERE, CASABO, SO CHIC, SO WORLD… They were discovered at PRÊT À PORTER PARIS® Mr Poulet, Paul and Joe, Antik Batik, Les Prairies de Paris, Katharine Hamnett, Andrea Crews, Antik Batik, Heimstone, By Marlene Birger, Bruuns Bazaar, Repetto, Jean Paul Knott… |
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With the evolution of buying rhythms, the call for mini collections has increased. PRÊT À PORTER PARIS® -discoverer of trends - has launched in tandem with Bolognafiere, LINK, the new, creative, mixed international universe for medium and up-market clothes and accessories. LINK is aimed at sales outlets who wish to enrich, diversify and update their product offer more rapidly, responding to an ever more fashion-hungry clientele.
Once more orchestrated by Alexandra Senes, Explosion de Modes keeps to its initial principle, though it’s not exactly the same. Still at the intersection of different movements, ceaselessly interacting and mutually influencing each other, Explosion de Modes will be offering the place of honour to fashion, Green and music, whilst decoding the trends of the season to come. Same conductor, different organizers: a four-hand play with Nadège Winter and Ecographik™, the Be Pôles studio label (Colette’s green window) for the organic – ethic space; for music: Mouloud Achour, our bad boy, early morning presenter at Canal+ during the presidential elections and star presenter at MTV, will recreate his universe at PAPP with all his energy, ideas and mischief-making. Last but not least: FASHION, with a ludic, pedagogical space revolving around the 2009 trends… Trend object constantly reinvented for a hip, off-beat presentation of the autumn/winter 08 – 09 fashion currents. Explosion exploding into other universes through mini forums representative of the sector…a sort of ultra-precise buyer’s guide for visitors. 
After the Vent du Nord which blew such designers as Bruuns Bazaar, By Malène Birger, Pauw, Natan Edition 5, our way before everyone else …, PAPP announces the eccentric air of the new generation of British designers. Masters of originality, counterculture and an innovative spirit, our insular neighbours will be landing in our fashion hub to open your eyes even wider, sharing their new talents with us.
For the first time PAPP, and in particular So Ethic, will be welcoming Estethica International, the hip « sustainable development » fashion and accessory event of the London Fashion Week. From January 2008, and for 2 years, we will be presenting several up-and-coming « favourite » labels in a 30sqm space …labels carefully selected as much for the design and quality of their collections, as for their values. Discoveries in the offing…
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