More than a salon, a brand, and a label,
the Hub of Fashions
PRET A PORTER PARIS®, the leading international fashion rendezvous, is a worldwide recognized brand that signs several fashion events:
PRET A PORTER PARIS® in Paris as a primary show, and special trade shows for different markets, with ATMOSPHERE’S for creators and designers, THE BOX for high-fantasy accessories, THE TRAIN in New York and LIVING ROOM in Tokyo.
With its brand spreading out internationally, its attraction grows as a “fashion traffic point”.
PRET A PORTER® is more than a salon, it’s a brand. You don’t start off as a brand. A brand is not given in advance; it’s a contract between itself and its clients, with a mission, a message and a proposition.
PRET A PORTER PARIS®, to accompany its fashion-offering with the best brands and trends, proposes a fashion/arts/cultures circuit to allow for a better understanding of consumer expectations, and to create bridges of inspiration between fashion and other creative universes, and to create a desire for discovery among its visitors.
It is also a label. Its leader position requires it to trace a route, according to the real sense of the term. That means being in advance of its epoch, uncovering new markets such as ethical fashion, and exhibiting new international talents. The brands put in the spotlight by our fashion universes are selected by an international team of multi-talents and multi-experts, with sales representatives, agents, stylists and trendsetters.
Movements in fashion and fashion in movement, PRET A PORTER PARIS® brings together labels, connects buyers, incites collaborations between fashion and artists from all horizons, and welcomes people from more than 45 countries for each edition. And for this it is truly the HUB OF FASHION.
4 days of fashion & business trends for discovering, buying, creating, enriching, meeting, exchanging, rebounding, capturing, inventing… for a fashion that’s full of life.
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